5 Unpublished Stats on the Future of Social Media Marketing
19 out of 20 social media software users report a positive ROI Hello data geeks. We’ve got some new stats for you. You may feel an urge to immediately add them to your next powerpoint. Don’t fight it. At Social...
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What's a better social media goal: customer loyalty or brand awareness?
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Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a...
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15 Tips For Creating Video Content That Converts
by Jason Keath on Mar 16, 2016
Video content is a major trend in 2016. Your business should be investing in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle....
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Speed is Not the Currency of Satisfaction in Customer Service
Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy...
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If you had to interact with your business ONLY on mobile, would you be happy?
byon Mar 02, 2016
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60%...
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Video: The One Type Of Content That Marketers Need To Produce More Of In 2016
Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty. I call this Trust Content. The single biggest tactic that can help your business spend more time with your audience...
Click for moreHow Social Media Examiners Use Livestreaming, Blogging, and Podcasting
How Social Media Examiners Use Livestreaming, Blogging and Podcasting Michael Stelzner (@Mike_Stelzner) joins the Social Toolkit to share his vast wisdom on everything media and marketing including how to optimize search engines, new audiences, and new...
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The Rise of Trust Content
It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to...
Click for moreThe Importance of Mobile + Video for Your Social Media Strategy
The Importance of Mobile + Video for Your Social Media Strategy Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term...
Click for moreHow to Find the Right Social Media Platforms to Support Your Business
Corporate Blogging Tips and Tactics Douglas Karr ), founder of the Marketing Technology blog, joins the podcast from DK New Media, where he serves as CEO, to share his advice on best blogging practices and choosing...
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